Marriott & Co. Serves as Exclusive Financial Advisor to Privé Med Spa
Richmond, Va. — Marriott & Co., a premier middle market investment banking firm based in Richmond, VA, is pleased to announce that it served as the exclusive financial advisor to Privé Med Spa (the “Company”), a leading medical aesthetics practice located in Lexington, KY in its partnership with Alpha Aesthetics Partners. Alpha Aesthetics Partners is a portfolio company of Thurston Group, a healthcare-focused private equity firm headquartered in Chicago, IL. The transaction closed on September 30, 2025. Terms of the transaction were not disclosed.
Since its founding, Privé Med Spa has become widely recognized for its expertise in premier medical spa services, including advanced injections and laser treatments. The Company is led by co-founders Brandice Harrison, PA-C, a highly respected practitioner known industry-wide for her patient-focused approach and outstanding clinical results, and Becky McDonald, who leads operations and has been pivotal to the Company’s tremendous growth since its founding.
By partnering with Privé, Alpha strengthens its dedication to empowering aesthetic practices nationwide. This collaboration ensures that practices can leverage the benefits of a national platform while preserving their unique clinical identities and operating independently.
Brandice Harrison, PA-C and Co-Founder of Privé Med Spa, praised the Marriott & Co. team for their support in achieving this outcome:
“This partnership with Alpha Aesthetics Partners marks an exciting new chapter for Privé. Our mission has always been to provide safe, effective, and personalized care, and this collaboration provides us with the resources and support to expand while continuing to serve our patients at the highest level.”
Becky McDonald, Co-Founder at Privé Med Spa, added:
“Partnering with the Marriott & Co. team was absolutely pivotal for us. From day one, their unwavering support, deep expertise, and thoughtful guidance gave us the confidence to move forward with clarity and purpose. They weren’t just advisors — they were true partners in every sense. This milestone would not have been possible without them, and we’re incredibly excited about what this next chapter means for our team and the patients we’re privileged to serve.”
Justin Marriott, Managing Director of Marriott & Co., commented:
“The medical aesthetics sector continues to experience rapid growth and significant M&A activity. It was an honor to facilitate this transaction for Privé with Alpha Aesthetics Partners. Working with Brandice, Becky, and their talented team was a pleasure, and we wish them continued success in this exciting new chapter. The Privé team will be another significant asset to the already impressive Alpha platform.”
About Privé Med Spa:
Privé Med Spa is a premier medical spa located in Lexington, KY offering advanced aesthetic services including injectables, laser treatments, and skincare solutions. Founded by Brandice Harrison, PA-C, and Becky McDonald, Privé is dedicated to providing patients with a luxury experience paired with clinical expertise. For more information, please visit www.privemedicalspa.com.
About Alpha Aesthetics Partners:
Alpha Aesthetics Partners is a premier medical aesthetics platform, offering partners the best in clinical training, administrative support, strategic insights, team culture, leadership development, marketing, industry connections, and partner experience. Alpha Aesthetics Partners is backed by Thurston Group, a private equity firm specializing in growing healthcare companies. For more information, please visit www.partnerwithalpha.com.
About Marriott & Co.:
Headquartered in Richmond, VA, Marriott & Co. (www.marriott-co.com) is a premier, independent boutique investment banking firm focused on advising privately-held companies across a wide variety of industries. The firm provides merger and acquisition advisory and capital raising services primarily to family-held businesses and entrepreneurial business owners in the middle market. Marriott & Co.’s unique entrepreneurial culture enables the firm to tailor its services to meet the needs of its clients, and the firm’s professionals have an unparalleled understanding of the challenges and opportunities facing these companies and their owners today. By delivering senior banker attention, a high-touch approach to client service and best-in-class process execution to every assignment it undertakes, Marriott & Co. has established a long track record of closing successful transactions for clients all over the U.S.
Contact:
Justin Marriott
Phone: (804) 344-0952
justin@marriott-co.com
