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May 19, 2021

Marriott & Co. Serves as Exclusive Financial Advisor to NOVA Pediatric Dentistry & Orthodontics

Richmond, Va. — Marriott & Co., a premier middle market investment banking firm based in Richmond, VA, is pleased to announce that it served as the exclusive financial advisor to NOVA Pediatric Dentistry & Orthodontics (“NOVA PDO” or the “Company”) in its long-term management arrangement with Light Wave Dental Management (“Light Wave”), a leading dental leadership organization headquartered in Woodbridge, VA.  Light Wave is a portfolio company of Alpine Investors, a private equity investment firm based in San Francisco, CA.  The transaction closed on May 3, 2021.  Terms of the transaction were not disclosed.

Founded in 2005 by Dr. Valerie Woo, NOVA PDO is a leading pediatric dentistry and orthodontics services provider in Loudoun County, VA, the wealthiest county in the U.S.  The Company has received numerous accolades over the years, including being recognized as a Top Dentist in Northern Virginia Magazine and Washingtonian.  NOVA PDO is led by Dr. Woo as the lead pediatric dentist and Dr. Courtney Ullrich as the lead orthodontist, both of whom will remain in their roles with the Company under the new partnership with Light Wave.

“We had an amazing experience working with Marriott & Co.  They did an excellent job leading us through this process and ensuring a fantastic outcome.  Everything was streamlined and clearly communicated.  They managed the entire process with an organized, thorough, and proactive approach,” said Dr. Valerie Woo, founder and pediatric dentist at NOVA PDO, “Finding the right fit for the unique culture we have created at NOVA PDO meant teaming with a partner who shared our vision and core values.  The Marriott & Co. team was hands-on every step of the way ensuring that this objective was achieved.  We are thrilled about our new partnership with Light Wave and believe they are the perfect partner to assist in the continued growth of our practice.  We can’t thank the Marriott & Co. team enough for their invaluable expertise.”

Added Dr. Courtney Ullrich, orthodontist at NOVA PDO, “The decision to take on a partnership was one of the biggest of our career.  We are confident that, with the help and guidance of Marriott & Co., we have found the perfect partner in Light Wave.  We are now positioned for growth that will benefit our team and our community in the years to come.  Dr. Woo and I are grateful to the Marriott & Co. team.  Their broad knowledge base and unparalleled attention to detail provided us with excellent professional guidance that led to an outstanding outcome.  We truly enjoyed working with the Marriott & Co. team and could not recommend them more highly.”

Justin Marriott, Managing Director of Marriott & Co. said, “We thoroughly enjoyed working with Dr. Woo, Dr. Ullrich and the rest of the NOVA PDO team, and we are grateful that they entrusted us to advise them on such an important transaction.”

About NOVA Pediatric Dentistry & Orthodontics:

Located in fast-growing Loudoun County, VA, NOVA Pediatric Dentistry & Orthodontics ( is a leading pediatric dentistry and orthodontics services provider, providing both traditional braces and Invisalign.  With a dedicated and long tenured team of over 20 employees, NOVA PDO has developed a loyal and growing patient base located across the metropolitan Washington D.C. area since its founding in 2005.

About Light Wave Dental Management:

Headquartered in Woodbridge, VA, Light Wave Dental Management (“Light Wave”) is a leading dental leadership organization with over 40 affiliate locations in Virginia, North Carolina and South Carolina.  Light Wave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of group dentistry while preserving the essence of private practice.  Light Wave is a portfolio company of Alpine Investors, a private equity investment firm based in San Francisco, CA.  For more information, visit:

About Marriott & Co.:

Headquartered in Richmond, VA, Marriott & Co. ( is a premier, independent boutique investment banking firm focused on advising privately-held companies across a wide variety of industries.  The firm provides merger and acquisition advisory and capital raising services primarily to family-held businesses and entrepreneurial business owners in the middle market. Marriott & Co.’s unique entrepreneurial culture enables the firm to tailor its services to meet the needs of its clients, and the firm’s professionals have an unparalleled understanding of the challenges and opportunities facing these companies and their owners today.  By delivering senior banker attention, a high-touch approach to client service and best-in-class process execution to every assignment it undertakes, Marriott & Co. has established a long track record of closing successful transactions for clients all over the U.S.


Contact:  Justin Marriott

Phone: (804) 344-0952