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July 26, 2023

Marriott & Co. Serves as Exclusive Financial Advisor to Refined Aesthetics, LLC

Richmond, Va. — Marriott & Co., a premier middle market investment banking firm based in Richmond, VA, is pleased to announce that it served as the exclusive financial advisor to Refined Aesthetics, LLC (the “Company”), a highly respected medical aesthetics practice located in Leesburg, VA in its partnership with Alpha Aesthetics Partners.  Alpha Aesthetics Partners is a portfolio company of Thurston Group, a healthcare-focused private equity firm headquartered in Chicago, IL.  The transaction closed on July 21, 2023.  Terms of the transaction were not disclosed.

Founded in 2015, Refined Aesthetics is known for meticulous dexterity and non-surgical precision with laser treatments, advanced injections and facial mapping.  The Company is led by its Founder and Master Injector, Sarah Safa, PA-C, one of the top injectors on the East Coast who has successfully trained over 6,000 aesthetic medical providers across the U.S. as a national trainer for Allergan, Revance and MTF Biologics.

The new partnership with Refined Aesthetics strengthens Alpha’s commitment to promoting autonomous partnership and empowering aesthetic practices to reap the benefits of a nationwide aesthetic platform while preserving their clinical identity.

“The Marriott & Co. team was absolutely critical in achieving this outstanding outcome for Refined Aesthetics,” said Sarah Safa, PA-C, Founder and Master Injector at Refined Aesthetics.  “This transaction was a significant event for my company and for me personally, so it was highly important that I have an experienced M&A advisor to guide me through the process.  The Marriott & Co. team was hands-on, responsive and skilled at managing an efficient transaction process every step of the way.  I am excited about this new partnership with Alpha Aesthetic Partners.  We are now perfectly positioned to continue our growth of providing superior results to our patients in the Northern Virginia and greater Washington, D.C. area.”

In reflecting on the role of Marriott & Co., John Wheeler, CEO of Alpha Aesthetics Partners, stated, “Working with Marriott & Co. was an exceptional experience. Their expertise, professionalism, and deep understanding of the medical aesthetics industry was instrumental in brokering and advising this significant partnership with Refined Aesthetics. Their role was pivotal in facilitating this deal, making the process smooth for all parties involved.”

Justin Marriott, Managing Director of Marriott & Co. said, “The medical aesthetics industry is experiencing rapid growth and unprecedented levels of M&A activity.  We are honored to have helped Refined Aesthetics, one of the premier providers in the U.S., on this momentous transaction with Alpha Aesthetics Partners.  We very much enjoyed working with Sarah and her team, and we wish Refined Aesthetics much continued success in their new partnership.”

About Refined Aesthetics:

Founded in 2015, Refined Aesthetics is a renowned medical aesthetics practice based in Leesburg, VA, providing patients in Northern Virginia and Greater Washington, D.C. with laser treatments, advanced injections and facial mapping.  The Company is led by Founder and Master Injector Sarah Safa, PA-C, a national trainer for Allergan, Revance, and MTF Biologics.  For more information please visit

About Alpha Aesthetics Partners:

Alpha Aesthetics Partners is a premier Medical Aesthetics platform, offering partners the best in clinical training, administration support, strategic insights, team culture, leadership development, marketing, industry connections, and partner experience. Alpha’s a la carte approach gives practices the same scale advantages of a nationwide aesthetic chain without sacrificing the freedom of solo ownership. Alpha Aesthetics Partners is backed by Thurston Group, a private equity firm specializing in growing healthcare companies. For more information please visit

About Marriott & Co.:

Headquartered in Richmond, VA, Marriott & Co. ( is a premier, independent boutique investment banking firm focused on advising privately-held companies across a wide variety of industries.  The firm provides merger and acquisition advisory and capital raising services primarily to family-held businesses and entrepreneurial business owners in the middle market.  Marriott & Co.’s unique entrepreneurial culture enables the firm to tailor its services to meet the needs of its clients, and the firm’s professionals have an unparalleled understanding of the challenges and opportunities facing these companies and their owners today.  By delivering senior banker attention, a high-touch approach to client service and best-in-class process execution to every assignment it undertakes, Marriott & Co. has established a long track record of closing successful transactions for clients all over the U.S.

Contact:  Justin Marriott
Phone: (804) 344-0952